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Research papers

Bringing magazine measurement into the 21st century

When an advertiser looks at an 'X' on a certain day in the media flighting plan it would be a reasonable expectancy that this would be the point in time that the selected vehicle delivered its audience. Certainly this is the case for TV, radio and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Danielle Siegers, Patrick Hermie, Peter Masson
Company: Bucknull & Masson
June 1, 2008
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Citation

Siegers, Hermie and Masson (2008a, June 01). Bringing magazine measurement into the 21st century. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bringing-magazine-measurement-into-the-21st-century


Research papers

The better alternative to fusion

This paper describes a practical and economic route to providing the media planner with a multi-media and target group data base and evaluation system for campaign planning, where the different media results either are the planning and buying...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Peter Masson, Paul Sumner
Company: Bucknull & Masson
June 4, 2006
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Citation

Masson and Sumner (2006a, June 04). The better alternative to fusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-better-alternative-to-fusion


Research papers

Calibration

Collection of sufficient information on a single-source survey is a well documented barrier to multi-media evaluation. There are a number of methods used to attempt to ameliorate this information problem by collecting information on two or more...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Paul Summer, Peter Masson
June 16, 2004
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Citation

Summer and Masson (2004a, June 16). Calibration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/calibration


Research papers

Multi-media

This paper focuses on the Reach and Frequency modelling of poster campaigns and the issue involved in making media mix evaluations.

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Peter Masson
June 14, 2004
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Citation

Masson, P. (2004a, June 14). Multi-media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-media-6372


Research papers

Multi-media

The focus of this paper is on the practical issues of applying multi-media data in the everyday media (buying and selling) market place. If multi-media data cannot be seen by the users (particularly media owners) to provide (financial) benefit and be...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Peter Callius, Peter Masson
Company: Bucknull & Masson
June 18, 2003
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Citation

Callius and Masson (2003a, June 18). Multi-media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-media


Research papers

Measuring the 'daily reach of dailies' and newspaper sections

Many newspapers have a distinct and regular readership pattern across the days of the week, a function of general newspaper readership patterns and of differing editorial content. The current press readership model, based on 'average issue'...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Ingemar Lindberg, Paul Sumner, Peter Masson
Company: Bucknull & Masson
June 13, 2002
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Citation

Lindberg, Sumner and Masson (2002a, June 13). Measuring the 'daily reach of dailies' and newspaper sections. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-daily-reach-of-dailies-and-newspaper-sections


Research papers

Meeting media data needs in the age of the Europlanner

The first part of this paper is concerned to describe the changes that are taking place in the organisational structure of companies operating across Europe. These changes give rise to the central control of marketing and communication resources, and...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Peter Masson
Company: Bucknull & Masson
June 15, 1992
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Citation

Masson, P. (1992a, June 15). Meeting media data needs in the age of the Europlanner. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/meeting-media-data-needs-in-the-age-of-the-europlanner


Research papers

An international approach to data processing for media selection

The paper deals with the formation and development of the MAP Service, which is a data analysis service for campaign/media planning, available to all members of the London Press Exchange Group, for both their national and international clients...

Catalogue: ESOMAR Congress 1968
Author: Peter Masson
June 15, 1968
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Citation

Masson, P. (1968a, June 15). An international approach to data processing for media selection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-international-approach-to-data-processing-for-media-selection